House
of Fraser — The Wedding List
WEDDING & ANNIVERSARY CARDS
I designed and illustrated wedding and first anniversary cards for House of Fraser’s Wedding List customers. My concept was to create something classical but modern, avoiding the predictable. A flower strewn road through life, cherry blossoms on a crescent moon all featured, achieving
a minimalistic white effect with a sublime, romantic feel. The floral illustrations were blind embossed on matt card with silver metallic ink used on the typography. I also used the floral path illustration as part of the wedding list gift card design.
MY ROLE: Art Direction / Design / Illustration
CLIENT: House of Fraser
AGENCY: In-house