The task was to design a suite of icons and premium signage for VIP lounge restrooms in McArthurGlen designer outlets across the UK and Europe, with free reign to design with any luxury materials in mind. My concept for the VIP signage was to use a substrate with the effect of a natural material like stone or concrete with the layered contrast of a brass icon – styled from one continuous line.

The signage was also adapted in black and white for general public access areas in the centres. These were initially rolled out in the West Midlands centre.