House
of Fraser — Beauty Event SS17
IN STORE CAMPAIGN POS
Design for the spring/summer 2017 Beauty Event promotion of all beauty brands in store. The design, utilising the ‘H’ branding device used throughout store branding, layers typography with a powdered makeup ‘flower’ to add focus and interest, based on my beauty gift card concept of makeup as art. All in store POS, collateral, decals, outdoor boards and window banners were supplied.
MY ROLE: Concept / Design / Print
CLIENT: House of Fraser
AGENCY: In-house