House
of Fraser
— Linea Glassware
BEER GLASS RANGE PACKAGING
Inspired by craft beer branding, the design for House of Fraser’s own brand – Linea, beer glass range packaging is aligned to the home brand but given a contemporary, artisanal look. The print is on uncoated board with a matt finish and spot UV gloss on copper metallic lettering.
MY ROLE: Art Direction / Design / Packaging
CLIENT: House of Fraser
AGENCY: In-house