McArthurGlen Spain — Málaga Outlet Launch
ILLUSTRATED LEAFLET
McArthurGlen’s new designer retail centre in Málaga’s Plaza Mayor, celebrated their opening with a launch party where each guest was given a gift box containing a traditional hand fan and a leaflet explaining the ‘secret language’ of the fan – a Spanish tradition of using a fan to subtly communicate with an admirer. This language originated in the 19th century and has survived to the present day.
I created illustrations, for the accompanying leaflet, consisting of various fan positions used to send messages – a fun, tongue-in-cheek icebreaker for the guests.