House of Fraser —
Gift Card
ILLUSTRATION,Visual
I created illustrations for many House of Fraser gift cards. This sleeve design was based on Op Art, aimed at a younger, trend-led shopper, more likely to buy the more contemporary Mary Portas or Label Lab womenswear collections. I created the vector drawing using bold yellow and black for a graphical, strong look, evoking a sixties mod feel.
MY ROLE: Concept / Illustration / Print
CLIENT: House of Fraser
AGENCY: In-house