Community Foundation
— Fair Share Trust
BRANDING FOR REGIONAL BOOKLET CAMPAIGN
Fair Share Trust is a programme funding a variety of activities and projects tailored to match local community needs. Managed by Community Foundations Network (CFN), communities are being helped to change lives for the better in 80 neighbourhoods across the UK, building sustainable capacity in the local environment, skills and local support networks.
The task was to develop an identity reflecting the values of growth and support in the community; to be carried across all brochure designs for the Fair Share Trust local grant-making bodies across the UK, particularly for Scotland. The idea behind the chosen identity is applying the word ‘trust’ in two ways – Fair Share being a Trust and the meaning of the word in relation to the tagline I developed – ‘Trust in your future’, the starting point for growth with the help of Fair Share. Flower illustrations throughout the brochure emphasise this evolving progress.
MY ROLE: Art Direction / Design / Branding / Illustration
CLIENT: Community Foundations Network / Scottish Community Foundation