McArthurGlen are the leading owner, manager, and developer of designer outlets in Europe. Their portfolio comprises of 25 premium designer fashion outlets across the UK, Europe and Vancouver; each a shopping destination, reflecting the local culture and environment.

I developed a logo for the VIP Lounge in the Noventa di Piave Designer Outlet in Italy. The decor is a blend of industrial fittings with mid-century colours and fabrics adding an air of quiet luxury. My idea was to create a 3D logo sign made of matt black metal and brass to complement the space, adding a minimal but striking focal point. The logo will be applied to signage, napkins and all other assets associated with the lounge.