House
of Fraser — Beauty SS18
BEAUTY GIFT CARD
The design of a gift card and sleeve,
for in store beauty concessions, needed
an image which would work with the ‘H’ branding device used throughout
all store campaigns. I created a collage
of powdered makeup images to allude
to a ‘painted canvas’ – suggesting makeup should be experimented with and fun. The print is on satin card with UV gloss on embossed lettering.
MY ROLE: Art Direction / Design
CLIENT: House of Fraser
AGENCY: In-house