House
of Fraser — Maison de Nimes
WW DENIM LOOKBOOK
A double-sided 4-panel concertina lookbook for a new denim range from womenswear brand Maison de Nimes. The design is based on the current branding but with added detail inspired by denim texture and washes. The booklet is printed on matt, textured paper for an organic feel.
MY ROLE: Design / Print
CLIENT: House of Fraser
AGENCY: In-house