A design of an icon for all Covid-19 pandemic messaging was needed, to be implemented on all digital platforms and in-centre print assets across the 25 McArthurGlen shopping outlets across

the UK, Europe and Vancouver.

This pandemic being a global concern, my icon concept was based on the state of vulnerability of the whole planet at this time. The hearts create a fragile globe; held together with care, love and a sense of community. Each of the 25 centres is represented with a heart.

A lockup logo was created in partnership with Bureau Veritas who have certified all McArthurGlen centres as compliant in all Health and Safety measures during the pandemic. This icon and lockup are used on campaign advertising and various print collateral in centres and for web and social  media assets.